Leverage Your Book

Email Marketing is a Reliable Way to Grow and Engage Your Audience

Many authors ignore something that can really have a huge effect on their presence, their community, their book sales, and what happens beyond the book.

You may think this is old school and you might not even recognize the value. However, successful authors will tell you their email list is the number one reason. They have a community where they have been able to build engagement and sell more books, get booked, be a speaker and get more business.

If you’re a nonfiction author, an email list is something you develop. Cultivate your audience by inviting them into your world. And because an inbox is extremely intimate and personal, the distractions that happen on social media and all of the algorithms that keep tightening and ratcheting down so that unless you paid a play, you’re not being seen are eliminated the other beauty of an email list.

You can ask your audience what they want, find out more about the people you are reaching, and you can ask those folks to share your content. Providing information, and useful tips, and demonstrating your expertise 80 to 90% of the time is a benefit to you and your audience. And every once in a while, you can invite your readers to take action to learn more, sample, or purchase your book. You make a subtle call to action. Once you have established trust, let your subscribers know where to go to get your book, and you don’t have to be salesy.

You can curate other people’s content to share. Some of the most popular newsletters are sent out by experts. They research and gather information their audience wants. And they’re sharing that information with their commentary.

Keep your newsletter and emails short. Keep them easy to digest. None of us want to be overwhelmed with too much content. And, if you focus on the content, the appearance doesn’t have to be fancy. Clean, clear, concise, and consistent make sense with email.

Email Marketing Tools

You are sending a gift to your audience when you use email. And there are a lot of tools out there that’ll help you with your email. I happen to be a fan of Constant Contact for this reason. They offer live customer support by phone or text. They onboard new clients and provide training. There are experts like myself. I’m a certified Constant Contact service provider. Create landing pages, schedule social posts, and add links to videos, all from within your account.

Constant Contact now offers SMS messaging and appointment calendars. The tools are there to build a website or link to an existing website. If you want to sell, Shopify is part of the mix. There are a lot of integrations and great templates where you can get started.

And then from there, you can continue to customize your email so that it looks like you and your brand, whatever you do, even if you have a tiny email list, a service provider can help you now and as you grow your list. Whether it’s Constant Contact, Convertkit, LeadPages, find a service and get started.

If you would like to try Constant Contact, please use my affiliate link. I think trying out the service will let you know if it is the right option for you.

Email is an Invitation and a Gift

Find and use an email service provider that fits your style and your budget. Figure you’re going to spend about $50 a month for your email service provider. As a result of your investment, expect a return of $4.00 for every dollar spent.

Why Use an Email Service Provider

And the reasons you go through a service provider:

• you have to get permission to send people
• your content and those service providers make sure that emails are delivered
• They validate emails
• Keep you on the good side of the internet and your audience.

Authors pay attention. If you’ve been using your personal email, it’s probably time to step up your game and use a service provider to engage with your audience. You can create automated sequences that will go out. Once people opt-in, you can give them different options. There’s so much you can do.

And if you’ve got questions about using email, as part of your strategy to market you, your book, and your business, get in touch with me. I’m happy to talk to you and just answer your questions and then we’ll see from there, what your next steps are.

This is Judy Baker, Book Marketing Mentor

If you’d like to turn your content into cash let’s talk. Even if you’ve already published, your book audience can grow long after your launch. Go to bookmarketingmentor.com and sign up for a book buzz audit, and we’ll look at, what’s keeping you back from reaching your audience and getting the results you want with your book.

Judy M Baker
Book Marketing Mentor

https://bookmarketingmentor.com
https://linktr.ee/judymbaker

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