Email Marketing is a Reliable Way to Grow and Engage Your Audience
Many authors ignore something that can really have a huge effect on their presence, their community, their book sales, and
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Book Marketing
Author Spotlight on Patty Buccellato
Who is Patty Buccellato?
Certified image consultant Patty Buccellato embodies looking great on any stage. She works with individuals and organizations to enhance professionalism and authentic expression through color, clothing, and environments.
When people dress to express with congruence and confidence, they encourage others to know, like and trust what they have to say.
She makes it easy for women (and men) to shine at any age. When you look and feel your best, you attract people into your world.
Patty is a contributing author to Stepping Stones to Success, alongside Jack Canfield, Deepak Chopra, Dr. Denis Waitley and other experts. Her chapter: “Driving Success with a Goal-Focused Image” describes how to leverage your appearance as a way to support your goals.
Connect with Patty
Get a free mini-course and start feeling more confident now
Go to https://www.bustyourstylerut.com/ and learn the fail-proof formula for dressing for your body type with ease and confidence.
You can connect with Patty via email at: patty@bustyourstylerut.com
LinkedIn: https://www.linkedin.com/in/pattybuccellato/
Website: www.bustyourstylerut.com
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Book Buzz Audit
Do you need help with your book marketing? Schedule a book buzz audit with Judy.
Author Spotlight on Ulrika Brattemark
Who is Ulrika Brattemark?
Ulrika Brattemark is a joyful individual. We worked together on the support team for the Bay Area Consultants Network (BACN). We both love entertaining while educating our audience.
Ulrika is multilingual, loves the outdoors, keeping systems simple and effective, and has an affection for Pippi Longstocking.
She is a time management coach. Her focus is heart-centered solopreneurs who are seeking sustainable and fulfilling lives as they amplify their positive impact.
Ulrika brings decades of experience in multinational corporations to her work as an agile coach.
Her gentle style of coaching encourages experimentation and completion.
Enjoy getting to know Ulrika.
Playfully doing important work
Ulrika Brattemark
In our conversation, Ulrika reveals why most time-management systems fail and what you can do instead to have a life you love while doing work that matters.
Ulrika’s Three Pillars
- Inspired Intentions
- Aligned Action
- Ever-Evolving Experimentation
Connect with Ulrika Brattemark
websites:
LinkedIn: https://www.linkedin.com/in/ulrikabrattemark/
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Book Buzz Audit
Do you need help with your book marketing? Schedule a book buzz audit with Judy.
Author Spotlight on Judy Dang
Who is Judy Dang?
Judy is a Productivity Coach and first time author. Her book, Perfect Enough is a guide for Asian-American women on letting go of perfectionism so they can live from a place of enoughness.
Judy is the creator of The Goal Getter Formula©, a five-step process for getting clear on your top priorities and the action steps to achieving them with greater ease and confidence.
Judy Dang is a Ground Breaker
This interview was groundbreaking for me. Judy opted to help me by doing our Author Spotlight live on Facebook at the same time we recorded on Zoom. I had been reluctant to do a live spotlight and it was so much fun I am ready to do more of them live.
Judy embodies a willingness to take action, even without having a guarantee of what might happen.
We discuss book marketing do’s and don’ts. Judy participated in a program to write and publish her book in a year. The program included crowd funding to support her book, and build her audience. She exceeded her crowdfunding goals and the book is coming out in 2022.
I love how she uses an erasable white board for adding graphics with ease. Low tech can be your friend.
Judy’s Guiding Principles
- Be kind to yourself
- Small Steps
- Acknowledge what is working
- Build on each success
- Be Positive
- Ask for Help
- Stay Focused
- Get Outdoors
- Have Fun
Connect with Judy Dang
Avid at Work: https://avidatwork.com/
LinkedIn: https://www.linkedin.com/in/judydang/
Facebook: https://www.facebook.com/judydangsf
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Book Buzz Audit
Do you need help with your book marketing? Schedule a book buzz audit with Judy.
Author Spotlight on Howard Brown
Who is Howard Brown?
Howard is a two-time stage IV cancer survivor. Howard is a Silicon Valley entrepreneur, author, speaker, volunteer, peacemaker, and health care advocate.
I met Howard through the JV Directory, a network of compassionate, collaborative dedicated people focused on business growth and support.
When I heard Howard’s story, it stopped me in my tracks. I am a stage III ovarian cancer survivor.
Looking on the bright side
What happens when you are faced with a health challenge that takes center stage? Howard made life-changing decisions and shares what matters most as he reframed his life.
It’s possible to find the bright side even in the worst of times. Being willing to be in the moment, focus on the good, ditch the negative, make a difference in your life and the lives of others.
Howard is an inspiration. He has a big message to share. His desire to connect with others facing the impact of cancer, including the families and people in the health care community, is making a difference.
Willing to Experiment
This interview was an experiment. Howard was willing and we went live on Facebook at the same time we recorded on Zoom.
Howard’s Guiding Principles
- Generosity
- Transparency
- Pay it Forward
- Building Community
- Be Positive
Connect with Howard
Shining Brightly – www.shiningbrightly.com coming out for pre-order on Amazon…in less than 30 days (2022).
Howard’s memoir is his first book. His editor and publisher is www.frontendpublishing.com
LinkedIn: https://www.linkedin.com/in/howardsbrown/
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Book Buzz Audit
Do you need help with your book marketing? Schedule a book buzz audit with Judy.
Author Spotlight on Debra Eckerling
About the Book: Your Goal Guide, a Roadmap for Setting, Planning and Achieving Your Goals
Your Goal Guide a Roadmap for Setting Planning and Achieving Your Goals has a road trip theme. The first half of the book goes through D.E.B. the second half, gives you Strategies for Success.
Show Notes
Welcome, this is Judy Baker Book Marketing Mentor and this is Author Spotlight, and I am so privileged today to have Debra Eckerling as my guest. And you have an amazing book.
Debra: I would love to, well first thank you so much for having me. It’s always such a pleasure to see you and I’m thrilled to be talking with you today about my book, Your Goal Guide, a Roadmap for Setting, Planning and Achieving Your Goals.
I am the founder of the Deb Method, which is my system for goal setting simplified.
My background is in communication and project management, and because of my goal group, people would say, “Hey, Deb, you’re good at this. Can I hire you to help me get my book done finish this project start this project make a plan…I was meant to do, which is to help people figure out what they want and how to get it, so they can live a more fulfilling life and, in turn, impact others people’s lives. So, I rebranded myself the Deb Method worked, the system works perfectly with what I’ve been teaching for years.
The book came out in 2020 through Mango Press.
You, Your Book, Your Business
Judy: you’re perfect example of a busy entrepreneur who has a nonfiction book that is part of their business, but it’s not the only thing that you do.
How has the book, enhanced your business?
Debra: when you have a book, You can help so many more people.
I do workshops, or you can just get my book because it will walk you through my foundational process. And it will also give you tips to set yourself up for success.
Books Like Yours
Judy: If I was to ask you to name three books that are like yours, what would they be?
Debra: The Artist’s Way is definitely one of those if you love the artist way, grab your goal, guys. Atomic Habits (James Clear), because my book is like my motto goal setting simplified. So it’s very easy to read, very practical user friendly advice. The 4-Hour Work Week, Tim Ferris, in terms of creating the life you want.
Connect with Debra Eckerling
- thedebmethod.com/keep
- http://thedebmethod.com/debcember/
- info@the debmethod.com
- thedebmethod.com/contact
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Author Spotlight on Nancy Juetten
Who is Nancy Juetten?
Nancy Juetten is the author of Bye Bye Boring Bio Workbook: Everything you need to know and prepare to show up powerfully and in a client-magnetic way to potential clients, collaborators, podcast hosts, and influencers!
In this 30-minute interview, Nancy shares tips and stories about how she wrote the book, how she is using the book in her business, and demonstrates the qualities of a brilliant guest.
Listen, watch, and learn how you can share your stories with impact and authenticity.
Nancy’s 6 P’s of Presenting Like a Pro
- Prepare
- Position
- Prioritize
- Pitch
- Ping-Pong
- Profit
Her Guiding Principles
- Generosity
- Deliver Extreme Value to Your Clients
- Commit to Mastery
Connect with Nancy
Podcast Visibility Live Lab
Join Podcast Guesting Success Expert Nancy Juetten to learn how-to details and ninja strategies you can adapt these methods as you own so you can use your voice to attract more of the right people to flock to your business to benefit from how you serve!
This high-value and free multi-day virtual training runs June 6 – June 14, 2022.
Website: www.getknowngetpaid.com
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Book Buzz Audit
Do you need help with your book marketing? Schedule a book buzz audit with Judy.
Use AI Narration to Turn Your Book into an Audiobook for Free
Today’s Tuesday timely tip for authors. I was visiting the Publishers Weekly website and came across this article about Google play books and AI audio narration.
I was intrigued because I had already been exposed to this concept, listening to the creative penn podcast. And if you don’t know, AI narration has changed and maybe you’ve already been listening to it without knowing it.
Now, AI audio narration will never replace well, I would say it’s unlikely to completely replace talented voice actors because an individual word spoken by a live person may have a different inflection than just being able to generate that word.
However, with the improvements in AI narration, this will open up the opportunity for people to have books in languages all over the world, where now it might be cost prohibitive.
And especially for nonfiction books. This is important. Think about the voice you hear in your head and the voice you might hear on an audio book version.
And if that narrator is from a country or has an inflection or an accent that doesn’t quite fit for you, if you could choose what voice you wanted, that might make a big difference in your audiobook experience.
Use AI narration Courtesy of Google to Get Started
Using the Google AI narration option, will give many authors the ability to create an audio book quickly. This service is free (at this time, mid-2022). You’ll be able to take your audio file and sell it not only in the Google Play space, but other places too.
So take a look at what Google books is offering for AI narration. Audio books are growing in popularity.
Where People Listen to Audiobooks
People like me, I like to listen as I’m out on my walks and more and more people are doing that. And just so that you know, if someone buys an audio version of your book, if they love that book, they’ll buy it in other formats because they want to refer to it again and again.
So Judy Baker, with a timely tip for authors on Tuesday, you can find me at https://bookmarketingmentor.com.
Here are links for exploring text to speech and auto-narration on Google:
https://cloud.google.com/text-to-speech
https://play.google.com/books/publish/autonarrated/
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Author Spotlight on Nicole Bandes
Author Spotlight on Nicole Bandes, VirtualATeam.com
Nicole is the founder of VirtualATeam. Her company provides support to authors, entrepreneurs, and coaches. In today’s interview, learn what and why delegating can help you do more of what you love and where you make the greatest impact.
You can earn more by doing less of the stuff that drains you. Discovering your zone of genius and delegating the rest is the focus of our interview.
We also discuss habits and some of our favorite books on the topic. One of the best books is: Atomic Habits by James Clear.
Authors and business owners who want to be visible will learn valuable lessons from Nicole in our 42 minute interview.
Connect with Nicole
Website: VirtualATeam
Put Yourself into the Spotlight
If you are a nonfiction author who wants to share about you, your book, and your business, sign up for your opportunity to be in the spotlight with Judy Baker.
Playlist for Your Book
Listen to this playlist. When I am writing, music can be a way to ease the words out of my head or get me moving. Ambient, jazzy, meditative, mellow, a mix of moods and meanings.
Sharing Playlists
Spotify presents music, podcasts, books, and a robust search engine. They offer variety and depth of information. It is easy to locate topics of interest. The algorithm suggests other songs, podcasts, and books I might like based on my previous choices. Their catalog abounds with magnificent options for entertainment and education.
Soundcloud.com is another platform where you can create and share.
Have Fun and Create Your Playlist
You can share an experience, spark a conversation with your curated list. You have another way to expand your relationship with your readers.
Ask for recommendations to add to your list. Invite comments about your choices. Spark, curiosity and conversation.
Share your Playlist
Send me a link to your playlist. It just might get me to read your book.